Expert on future trends, innovation and digitalization
Anna Frankzén Starrin is a partner at Urban innovation studio AB. She works as a cultural anthropologist, she has spent most of her career analyzing future trends. Her work has a strong focus on human behavior changes, digitalization, and innovation, which gained her the nickname RobotAnna. But despite her nickname, what Anna really does is research the human aspects of digitalization. She is one of Sweden's most renowned speakers relating to future trends, digitalization and urban development.